Why Your Brand Should Be on Pinterest
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
Marketing
Personalization Powers the ‘Velvet Rope’ Customer Experience
In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.
Mother’s Day Shopping Trends
Know what the key trends are for Mother’s Day? This infographic by Criteo shows some of the peak sale dates for Mother’s Day. See which ones they are.
Scot Wingo Resigns as ChannelAdvisor’s CEO
Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made Monday with the Securities and Exchange Commission.
Why “Clickbait” Email Subject Lines Don’t Work
A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.
Amazon Launches New B2B Marketplace
Amazon announced the launch of Amazon Business, a new marketplace on Amazon.com. See what the new marketplace offers for sellers and customers.
Email Marketing: Three Tips for Better Engagement
While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.
Turning Site Search into a Personal Shopper
Retailers need to rethink the search box on their website. Several major brands are seeing big results after converting the site search box on their site and turning it into a powerful merchandising tool. See which brands are experiencing great results from the site search box.
Spring Cleaning Can Bring New Life to your Email Marketing
During the flurry of holiday promotions, your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences.
Mobile and Social as Key Ecommerce Drivers?
Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.