Everything You Need to Know About Mobile Ads
Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.
Marketing
3 Tips to Beat the Creep Factor
Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.
Facebook Launches New Product Ads
Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.
Using Email to Close the Smartphone, Browse-To-Buy Gap
A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.
Top Ecommerce Searches for Valentine’s Day Gifts
Flowers or diamonds for Valentine’s Day? See what online shoppers are searching for most prior to Valentine’s Day 2015.
Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email
Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.
How to Win the Amazon Buy Box
Winning the Amazon Buy Box is more than just a big catch phrase. But what exactly IS winning the Buy Box? Click here to register for the Feb. 11 webinar “15 Tactics Great Amazon Sellers Live By,” and learn more about the Amazon Buy Box and more.
Marketers’ Groundhog Day is Finally Over
In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).
Victoria’s Secret Dominates on Social Media
Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.
How to Win the Valentine’s Day Shopper
Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.