Belk Launches Holiday Themed Sweepstakes
Belk is gearing up for the holiday season with its Santa Baby Sweepstakes. See what this means for the southern lifestyle retailer this holiday season.
Marketing
Is Amazon Using Product Listing Ads?
Does Amazon’s recent Product Listing Ad activity in the French market mark the start of a new policy at the online retail giant, and will Amazon begin sponsoring PLAs in the U.S. and other markets? Only time will tell, but it’s something all merchants need to be aware of.
The Best and Worst Catalog Copy of 2014
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
Leveraging Big Data Via One-on-One Videos
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
Happy Birthday to Me: Gifts in My Inbox
Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.
How to Use Paid Social Media to Increase Holiday Sales
The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.
Online Retailers Lose Sales Through Irrelevant Promotions
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
European Engineers Embrace Digi-Key for Online Component Sales
Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.
GENCO Marketplace Launches Redesigned Website
GENCO Marketplace, America’s largest wholesaler of retailer returns, has made major improvements to GENCOMarketplace.com, its flagship B2B website. Here’s a look at the enhancements.
11 Steps to a Successful B2B Email Marketing Campaign
Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.