National Geographic Shifts to a Targeted Email Strategy
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
Marketing
Wet Seal’s Ecommerce Sales Rise 8.4%
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
Herschell Gordon Lewis: 2014 Represents the Height of Immediacy
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
David’s Bridal Reaches Brides On the Go – Digitally
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
One-to-One Takes On a Whole New Meaning
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
The Softer Side of Marketing Analytics
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
A 5-step Guide to Winning with Marketplaces
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Isaac Mizrahi and the Omnichannel Experience
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Vince Camuto Expands Digital Engagement to Young Millennials
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.
6 Facts to Consider in Ecommerce
There are several facts retailers will want to consider when it comes to ecommerce. Just some of those facts include: payment, customer experience and functionality, according to an infographic by ecomextension.