Why Not Pinterest?
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
Marketing
ShopRunner Announces Partnership with Alibaba
Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.
Amazon Launches Wearable Technology Store
Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.
OverstockArt.com Celebrates Mom With a Pinterest Contest
OverstockArt.com is once again heading to Pinterest to celebrate mom with a Mother’s Day Pinterest contest.
hhgregg Embarks on Brand Transformation
the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.
Amazon Launches “Shop From Within Twitter” Feature
Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?
Gardener’s Supply Company Increases Pinterest Conversion Rates
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
eBay Inc. Sees Spike in Revenue for First Quarter
eBay Inc. saw a 14% increase in revenue to $4.3 billion during its first quarter compared to the first quarter in 2013, the company said April 29.
How Augmented Reality Will Impact Consumers
Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.
29% of Consumers Will Shop Online for Mother’s Day
Shoppers will be shopping online this Mother’s Day. A survey by the NRF revealed consumers will spend an average of $162.94, a decrease from $168.94 in 2013 for Mother’s Day gifts. Total spending is expected to reach $19.9 billion.