To deliver email content that will lead to customer conversions, marketers need to collect information on what customers are doing when they’re not checking email. Here are three ways to convert email obsessed customers.
Retail brand loyalty has declined and marketers are faced with a new set of challenges in regaining brand loyalty from customers. Here is a checklist of digital ad strategies marketers should know as they move into 2017.
Amazon continues to dominate ecommerce and desktop won sales during holiday 2016, while bricks-and-mortar took a beating. See whether this trend will continue throughout 2017.
It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.
In a brutal retail environment, retail chains continue to shutter hundreds of store locations even as ecommerce growth continues to boom. See what is causing the store closures and how ecommerce is playing a role.
With any major software implementation, you are changing the entire operation of the company and everyone’s responsibilities. And if it’s not done correctly, you can create costly disruptions to your business.
Will Bed Bath & Beyond move on from its longstanding coupon program? See why the company is testing a new membership program and whether this is a good move for the company.
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging.
During the holiday season, retailers see at least 21% of shoppers who have low brand affinity given the influx of new holiday shoppers. See how you can use the holidays as a way to retain those new shoppers post-holiday.