Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.
Newegg, Inc. (www.newegg.com), the leading electronics-focused e-retailer in the United States, today announced announced that its first ever pop-up store will be open for three days on August 16-18 in … Continue Reading →
I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.
The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.
Strategies designed to find and fill needs attract high value customers who keep coming back and bring their friends. It is obvious which type of marketing is best for long-term corporate success. The challenge is creating the strategies that work best in a real-time marketing arena that includes multiple channels.
Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.
What could be better for a brand than consumers buzzing about how badly they want their products — and bragging about how awesome it is as soon as they have it in their hands? Luckily for merchants, Pinterest and Instagram pack that one-two product punch.
When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.