Why Marketing and Fulfillment Must Work Together
In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.
Marketing
Survey Says Merchants are Boosting Site Search Efforts
B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.
5 Marketing Game Changers to Include in Your Strategy
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
From Big Data to Big Personalization
Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.
What Instagram Video Will Mean for Merchants
On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
Retailers Open Up About the Marketplace Fairness Act
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
Twitter Reacts to Zimmer’s Termination
Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.
The Shopping Habits of the B2B Buyer
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
Men’s Wearhouse Fires Executive Chairman Zimmer
While George Zimmer was able to guarantee the likeability of the suits at Men’s Wearhouse, he wasn’t able to guarantee his job as the Executive Chairman. The retailer announced his termination this week.
Amazon Launches Gift Card Program with Facebook
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.