Luxury jewelry retailer James Allen saw the incidence of ecommerce fraud reduced both internally and for customers, with approval rates improved by 1.5%. See how this allowed the company to enhance the customer experience by removing transaction friction.
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.
The term ‘store’ consistently ranks as one of the highest keywords used in domain registrations across legacy TLDs such as .com. Therefore most retailers, small or large, who adopt a “brand.store” web address will help consumers find them with greater ease. The suffix looks and sounds like a natural destination for online stores of any description. Here’s how you can secure a .store for your brand.
With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.
Your cross-border shipping definitely matters, and customer expectations with respect to shipping and delivery continue to increase around the globe. So what’s the best way to sell and ship cross-border? It all depends on your business needs, but here’s how to make that decision.
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.
Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.
If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.