The first five commandments of database content management
Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences
Analytics
BEST PRACTICES IN INVENTORY METRICS
Unless a company has a proprietary credit program, inventory will generally be its largest balance-sheet asset and knowing standard inventory metrics
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that