In order to build the right experience across channels, it is critical to take a step back and understand the complexities associated with multichannel selling. Here’s why success for merchants today requires the integration of processes and systems that were originally designed in silos.
To remain competitive and boost flagging store sales in a tough retail environment, Kohl’s is continuing to invest in omnichannel operations, executives said in a Q2 analyst call. See what else executives had to say about digital initiatives and the impact of Macy’s announced store closures.
Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM … Continue Reading →
The Yankee Candle Company has selected Aptos Inc., to help streamline, optimize and integrate its omnichannel retail operations and support engagement with customers. In choosing Aptos Inc., it has offered The Yankee Candle Company a strong retail point of sale, CRM, order management, sales audit and a loss prevention functionality.
The role of a store associate should be to serve their local online customers just as much as their in-store customers. These omnichannel associates can provide ecommerce shoppers with a much better experience and can bring retailers the following three benefits.
The workplace of the future will be the most advanced the world has ever seen. Instead of traditional business models focused on simply delivering goods from one location to another, companies are now working across all channels to deliver a seamless omnichannel experience.
PetSmart has selected an enterprise Order Management System (OMS) to help fuel its omnichannel operations, including it additional ecommerce platforms such as Pet360.com and PetFoodDirect.com. See how the system will help PetSmart get orders to online shoppers when and how they want them, enabling new features such as subscription and customized home delivery services.
Well, let’s just say it’s probably not possible that Jeff Gennette will sink Macy’s, Inc. like Ron Johnson did when he took over JCPenney. Gennette has been the president of the embattled department store for the past two years, and has served the company in some sort of executive capacity since 2006. Here’s what Gennette needs to think about if he’s going to get Macy’s, Inc’s not just to regain its leadership position, but keep its stores from the retail graveyard.
As Kickstarter-funded premium underwear provider Comfortable Club starting expanding its sales channels to include Amazon as a marketplace seller as well as using its Fulfillment by Amazon service, inventory management and visibility across channels started to become a serious issue. Click here to find out how Stitch Labs made Comfortable Club’s underwear inventory more visible.
Target is moving full-steam ahead in being leaders in omnichannel. While the task wasn’t always so easy for the big box retailer, Target has come a long way. See what plans Target has in place and what the future holds.