E Is for Easy
The e-tailing group has published the results of its 6th Annual Mystery Shopping Survey, conducted in the fourth quarter of 2003. Using ten must-have
Operations & Fulfillment
Be Still, My Heart
What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide
Brave New Supermarket
THE LAST TIME I SAW something called a Future Store, it was an A&P that had been renovated into what was supposed to be a prototype for A&Ps to come though
Over There, Over Where
President Bush and I visited London during the same week in November. But whereas he was greeted by protesters irate over the U.S.’s entry into Iraq,
Another Roadside Attraction
Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and
Keep in Touch
The marketing agency Jack Morton Worldwide rather hysterically defines the ideal shopping transaction as a heart-thudding emotional experience for the
Service and Style
COMMON WISDOM HAS IT that the 55-plus age group and the Internet are like apples and oranges they don’t mix well. But it’s not necessarily so. Appleseed’s,
Six Steps to Savvy Project Planning
I confess to struggling a bit with the best way to make this material useful. Budgeting for material handling equipment is so intimately tied to the specifics
Clocking Output
THE KEY TO IMPROVING distribution center productivity is to trim the too much time spent on each step, excess shipping charges, and redundant processes
Virtual Realpolitik
For all the talk about the importance of the Internet in this year’s elections, there’s been precious little research on just how much influence the Web