Dot.Comeback

| MCM staff

A company that neglects its website may be committing commercial suicide. A self-serving dot-com platitude from five years ago? No that’s the respectable

A Touch of Serendipity

| Herschell Gordon Lewis

We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century

Jumping Ship

| MCM staff

Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite or perhaps because of the

Absolut Efficiency

| MCM staff

DESPITE BEING TUCKED AWAY in the tiny Swedish coastal town of hus (pop. 10,000), V&S Absolut Spirits exports like a global giant. The spirits manufacturer

Take It Away

| Barbara Arnn

Multichannel shoppers are an evolving breed, changing right along with the technology on which they must rely, and frequently presenting behavioral surprises

A Matter of Tone

| Barbara Arnn

Complaints of color discrimination may constitute an emerging trend in workplace discrimination claims. An article in the May 2004 issue of the Mailing

Museum Piece

| MCM staff

POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning

Damage Control

| Peter A. Buxbaum

Companies that ship products directly to consumers have a problem that conventional retailers don’t necessarily have to consider: Their goods must withstand

Facility Maintenance checklist

| Bill Kuipers

The most important starting point in any maintenance program, though it’s often overlooked, is to identify the greatest risks to your ability to operate.