CROSS CHANNEL: Package Delivery/Distribution

MARK, FORE, AND STRIKE The list of buyers from women’s apparel cataloger Mark, Fore, and Strike is now selectable by the home address of Internet buyers.

VETERAN APPEALS DONORS This file of more than 470,000 people who have donated to American Veterans programs is now selectable by age. These donors are

ENCORE SOFTWARE The Encore Software package insert program offered by AllMedia will reach about 1.3 million packages in 2001. The Internet-connected buyers

SIRIUS PRODUCTS TCI Direct is the new manager for the Sirius Products database of active buyers. These more than 650,000 buyers have spent an average

Pet products marketer PetQuarters is betting the farm on its Allpets brand – which is significant once you consider that PetQuarters bought Allpets less

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.

Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,

Catalogers offer everything from free shipping and handling to gifts with purchase to drive traffic to their Websites. But for Alloy, a $10 million marketer