Lists & Data - Business-14-05-2013

Last week we wrote about relational databases opening up a world of marketing opportunities and ultimately making better use of your database (

ALC of New York is becoming Belardi/Ostroy ALC, reflecting the name of its three founders: American List Counsel, chairman/CEO Andy Ostroy, and president Donna Belardi. The name change will go into effect on Dec. 1.

The business-to-institution (B-to-I) market makes up 23% of the U.S. economy, according to Sweet Springs, MO-based list compiler MCH. Little wonder, then, that numerous companies are find marketing to institutions well worth the effort. If you

Relational databases open up a world of marketing opportunities, according to Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics who lists below ways to wring sales from your database.

Marketers are beginning to look at response modeling outside of the co-op databases, according to Chris Montana, senior vice president at Hackensack, NJ-based list services firm Mokrynskidirect.

According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, apparel and accessories was the largest product category for sales last year, accounting for approximately $0.29 of every $1 spent on the Abacus B2C Alliance database.

When it comes to managing the performance of your marketing programs, most marketers will tell you that they are content when the elements of their direct campaigns drop on schedule and within budget. The ultimate success of any direct program, however, is not simply a matter of operational efficiency. Rather, it

Direct Media announced last week that the Alzheimer