Lists & Data - Business-14-05-2013

Beginning Jan. 1, Omaha, NE-based compiler InfoUSA will begin offering list brokers and resellers online list delivery. The company says the online delivery service is in response to list brokers requests for a low priced, pared down version of the company’s database for their customers. This database will have fewer features and limited selections and will operate exclusively online under the www.databaseamerica.com
Website. List brokers planning to purchase at least
$50,000 per year of data will be eligible for a substantial discount using the Website.

Customers are the foundation of your business, so ensuring that you have accurate information on them makes sense and will save you money. Imagine a scenario where you have several telephone service reps submitting address information from live callers to a database. Did you know that up to 20% of this contact data is flawed when saved?

Those of you in charge of managing the multichannel marketing efforts of your companies need to keep

Many things learned in high school are never to be used again. But you can apply some basic principles of high school mathematics to catalog measurement, says Mike Grant of Scarsdale, NY-based catalog consultancy Michael Grant Direct.

By now, most true multichannel merchants are segmenting their buyer files by channel of origin. By “true multichannel retailer,” I mean a company in which more than 25% of its orders are Web generated.

With today

The simple purpose of market segmentation is to discover meaningful differences among a target audience. By segmenting the audience, we set out to better understand customers so that we can address them more precisely and persuasively. In the best cases, segments will differ in significant ways that, when addressed with new products or marketing programs, will provide a competitive advantage.

If you