Seven steps to grow your house file
When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few
Lists & Data - Business-14-05-2013
Postal reform: the saga continues
Postal reform will not go down in the history books as one of the accomplishments of the 108th Congress. But mailers and marketers are hopeful that the
Ringing in with resolutions
After the last champagne cork has been popped, the final chorus of Auld Lang Syne has trailed off, and the horns and noisemakers have fallen silent, the
Popular Club Plan Lays Off 75
According to the New Jersey Department of Labor, Garfield, NJ-based merchandise marketer Popular Club Plan is laying off about 75 employees.
So Many Data, So Little Time
Most multichannel merchants typically have no shortage of good data, says Scott Cone, vice president of Professional Services at Lanham, MD-based Merkle Direct Marketing. But they often fall short when trying to identify and effectively use the information.
Revving Up for the Holidays
The run-up to the holiday season began in earnest for mailers in September. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media,
People Who Need People
In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of
people news
Freeport, ME-based apparel and outdoor gear cataloger L.L. Bean named Ed Howell chief retail officer and member of the office of president. Howell was
Scoring Prospecting Models
If you
Port Problems Blamed For Loss at Sharper Image
Despite showing record revenue for the quarter, gadgets marketer Sharper Image posted a net loss, which it blamed on the West Coast port slowdown.