A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why
You think you know your customers? Let
Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?
There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in
Direct marketers have something to look forward to this summer
Are you overmailing? Don