People News
Sandpoint, ID-based cataloger Coldwater Creek has promoted Georgia Shonk-Simmons to CEO. Shonk-Simmons, who joined the company in 1998, has also been
Lists & Data - Business-14-05-2013
Red Ink Redux for Consumer Catalogers
Third-quarter profits were elusive for eight of the 18 publicly traded consumer mailers and cataloger/retailers tracked by Catalog Age. In all, 56% of
PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customersPostage is increasing!
Promotion of the Month
We’re as sick of the election as anybody, but we have to give a thumbs-up to a clever promotion from New York-based catalog agency AGA. The front of the
people news
Merrimack, NH-based cataloger PC Connection announced two promotions in its distribution center: Tom Dumais to director of shipping and receiving and
Programmer’s Bids Adieu to Europe
Programmer’s Paradise’s third-quarter European sales tumbled 37%, to $19.5 millionIn a move to bolster its domestic sales, business-to-business software
Rev Up Your Circulation
Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business.
Playing with the Big Boys
What’s an advantage small catalogers have over large companies?’Customers are realizing that the category killers have product breadth but little depth'”Big
Prefer Drills Down with New Database
Since launching as a Web portal in mid-2000, Prefer Network has spun off a print book and is introducing a co-op database.A co-op member can select prospects
Pure-plays defend business without catalogs
According to the Direct Marketing Association, at least 17 Web pure-play marketers have launched print catalogs. Food.com, Kidstoysplus.com, Lucy.com,