LIST & DATA STRATEGIES GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
Lists & Data - Business-14-05-2013
Replacing the Missing Link
On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.
PRICE COUNTS…
Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media
POSTAL RATE CASE: Off and…stumbling
Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including
PROSPECTING: Searching for a DMV detour
Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the
Preparing a b-to-b e-mail campaign
Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business
Portal power: Industry-specific portals offer an alternative to going it alone
Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional
POSITIONING: Bullock & Jones facelift?
Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which
Pondering postal price hikes
This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers
Postal horror story
I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent