REDUCING YOUR COST PER ORDER
All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower
Lists & Data - Business-14-05-2013
POSTAL: Rate hike outrage…
Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for
RETURN RATES: Good news about returns
Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of
REDESIGNS: Hormel `spices up’ its Spam
Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.
Postal reform: Will it take a fire?
It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually
RECEIVING: Getting the goods in faster
Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short
Playing by the numbers
This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month
RENTAL POLICIES: When list owners say no
Although list owners typically agree on the basic reasons to refuse another marketer’s request to rent their lists, each has a different definition of
RETURNS PROCESSING: Unfazed by online returns
That many catalogers are expecting big business from the ‘Net this holiday is no surprise. But with the projected increasesin Web shopping, mailers will
Pet pick-me-ups
Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for