Room with a dejavu
Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because
Lists & Data - Business-14-05-2013
Production horror stories
This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources
REORGANIZATIONS
Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks
Print still key to Wilmar’s growth
Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as
REDESIGNS: W-S cooks up a new look
Williams-Sonoma, the San Francisco-based cataloger/retailer of cooking and entertaining products, has revamped its $100 million catalog – and according
PRODUCTION
What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger
A fishy title
Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on
PROSPECTING
In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys
Peterman poseurs?
We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.
Saks starts chasing men
Upscale cataloger/retailer Saks Fifth Avenue is beefing up its menswear business with a catalog launched this summer.The 52-page Saks Fifth Avenue Folio