Restoration Hardware, Fall 1998
At first, the inaugural issue of retailer Restoration Hardware’s catalog confuses several of the judges, since despite the title, only a few of the catalog’s
At first, the inaugural issue of retailer Restoration Hardware’s catalog confuses several of the judges, since despite the title, only a few of the catalog’s
Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel
When the pickers in Foster & Gallagher’s Peoria, IL, distribution center appear to be hearing voices, it’s normal – not paranormal. Many of F&G’s pickers
The S&S Recreation catalog is “jam-packed with every imaginable recreational craft, toy, or game,” one judge proclaims. Indeed, organizations that are
More catalogers are anxious to market to this booming segmentThe U.S. Census Bureau forecasts that the percentage of the U.S. population over 54 years
Forget everything you ever knew about designing a catalog cover. The cover of the Holiday 1998 edition of Restoration Hardware blows away our judging
Right on the money!” exclaims a judge about the cover of the S&S Primelife catalog of recreational products for the senior healthcare market. “If you
Thanks to Internet chat rooms, message boards, and newsgroups, anyone can broadcast his or her opinions about your company to a large audience. If the
Catalogers could find themselves paying 7%-8% more in postage by the end of next year. Rumors have been trickling out of U.S. Postal Service headquarters
Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.According