Rate appeal ruling due

| Paul Miller

An Appeals Court ruling was expected by early June on the Alliance of Nonprofit Mailers’ challenge to the legality of the January 1999 postal rate increase.

Playboy adds Spice

| Mark Del Franco

Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the

Pottery Barn kids around

| Paul Miller

Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold

Planning ahead

| Moira Pascale

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We

Polishing lackluster lists

| Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Scoring sales via telemarketing

| MCM staff

All it took was two telemarketers. By moving two team sales reps who had previously handled inbound orders to a newly created outbound telemarketing department,

Playing private eye

| Paul Miller

Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating

PETERMAN

| Moira Pascale

On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.

People

| MCM staff

J. Michael Wolfe, the president of Longmont, CO-based Concepts Direct, was elected to the cataloger’s board of directors. The company also hired J. Benjamin