Utilizing Social Media to Empower Your Business
Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.
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Using Social Media to Bring Your Customer Service and Marketing Teams Together
Creating a customer service plan is no easy task for any business. Setting one up on social media isn’t easy either. In today’s retail climate, retailers cannot run away from bad customer service and social media backlash. Here are several tips to consider when it comes to your customer service plan on social media.
Why Retailers Should Sell on Instagram
Instagram could be joining other social networks in allowing shoppers to purchase from several retailers on the platform. See what retailers will soon be partnering with Instagram and why it could prove to be beneficial.
6 Ways to Use Facebook to Build Email Lists
Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook.
The New Shopper Journey – Circular and Complex
There is a fundamental shift in retail, 10 years ago retailers needed a department store to ensure success, now they use social media. Here is an inside look at the new shopper journey.
5 Key Areas to Use Social Media to Improve the Customer Journey
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.
How to Upsell to Shoppers on Their Way to the Shopping Cart
When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.
How to Delight Customers with a Subscription Services Approach
Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.
The Demise of the Twitter Buy Button
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
Elizabeth Arden Launches New Signature Digital Campaign
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.