Location-based Marketing Year in Review

| MCM staff

2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they

How to Use Email to Maximize Social Media Engagement

| Debra Ellis

The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of

Marketers Recommend a Google+ Presence

| MCM staff

Are you ready to build your Google Plus page? On Monday, Google announced it had opened Google+ Pages, which had been available to businesses by invite only, to global brands worldwide. Marketers say Google+ will be good for the SEO benefits, and the intimacy of a smaller crowd.

7 Tips for Partnering with Mommy Bloggers

| Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic

5 2011 Holiday Tips to Spark 2012 Sales

| Debra Ellis

The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.