How to Engage Your Fans on Facebook
Still using your Facebook page to push product to your followers? People aren
Social Media
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result.
Leveraging Social Media for SEO
Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still
Ten Social Media Mishaps to Avoid
Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.
WWF Launches Gift Catalog on Facebook
The adoptions and all other items in WWF
How LinkedIn Helps Trainer’s Warehouse Engage Customers
Speaking at the NEMOA fall conference in Newport, RI, on Sept. 15, Landay said Trainer
Merchants Face Up to Facebook
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook
Twelve Tips for Successful Tweeting
Engaging in back-and-forth dialogue and spreading the word about what others are saying are critically important parts of the Twitter ethos. But research in the 2010 Global Social Media Checkup study by consulting firm Burson-Marsteller indicates that too many companies are doing much more talking than listening.
How Whole Foods and LiveStrong Measure Twitter’s ROI
Merchants like to throw out the numbers of followers they have on Twitter, or how many times they tweet per day. But are marketers getting the most out of their tweets?