Social Media Declining for Online Purchases
Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.
Social Media
Getting Social with Customer Service
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.
JCP Asks Customers to “Come Back”
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
The Rise of Pinterest in Ecommerce
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
Make Pinterest the New Home for Your Videos
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
Marketers Need to Stop Pushing and Start Listening
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Pinterest Introduces Web Analytics Platform
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
The Biggest Social Media Wins and Fails of 2012
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.