Make Pinterest the New Home for Your Videos
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
Social Media
B2B Marketers Need to Step Up Their Social Media Game
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
Marketers Need to Stop Pushing and Start Listening
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Pinterest Introduces Web Analytics Platform
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
The Biggest Social Media Wins and Fails of 2012
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
How Instagram and Twitter Can Affect Your Brand Engagement
When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.
Zappos Sees 85,000 Site Visits After Facebook Activity
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
Exciting Retail Possibilities with Facebook Graph Search
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.