Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.
As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand and address the frustrations many users have with their mobile retail experience. Here are the top eight complaints of mobile shopping experience.
An exciting change is on the rise as these new trends shape online retailers, shoppers, and prosumers alike. Here are three ecommerce trends to look out for in 2016.
You can thank the iPhone and its bigger screens, in part, for the growth of mobile commerce in the 2015 holiday season. But, the iPhone 6 and the 6+ were only part of the mobile commerce growth story, said ChannelAdvisor Executive Chairman Scot Wingo during a break at NRF Big Show 2016.
A total of $12.7 billion was spent via mobile commerce in November and December 2015, up a staggering 59% vs. the 2014 holiday season.
The 2015 holiday shopping season underscored the importance of mobile as a purchasing channel, with mobile shoppers shifting their behaviors this year from browsing to buying.
Maybe the year of mobile commerce FINALLY arrived. Retailers said sales from smartphones grew 53% year-over-year, according to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research, and Bizrate Insights. But there’s a catch: despite increased investments in mobile technology, more ecommerce retailers said they are struggling to find growth.
Wayfair’s mobile shopping activity points to an upward trend in mobile traffic with the majority of traffic to Wayfair occurring on phones and tablets. Phone traffic has been sharply on the rise throughout 2015 as consumers have been switching from PCs and tablets to the phone.
Walmart announced the launch of Walmart Pay which will work with any iOS or Android smartphone, any major payment type and at any checkout lane through the Walmart app. See what this will mean for the big box retailer.
With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.