The Changing Role of Website Testing

| Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

Google Continues Evolving Shopping Experience

| Daniela Forte

Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.

Same-day Delivery Means a Focus on Brick-and-Mortar

| Erin Lynch

When it comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.

Gain Brand Loyalty through Social Media

| Erin Lynch

Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.