Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
Video
Reach Facebook Users with New Autoplay Video
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
Operations Summit Keynoter Emmitt Smith Cowboys Up on CNN
He’s got 3 Super Bowl rings and he’s danced with the stars. And at Operations Summit 2014, Emmitt Smith will outline the principles that helped him become a winner on and off the football field – and how you too can develop the focus it takes to be the best personally and to be part of the best operations team.
Video Puts a Human Face on Customer Service
Many online retailers are discovering the role video can play in enhancing their customer service program, while also helping reduce costs in this area. Here are five ways you can incorporate video into your website to strengthen your customer service, and avoid having small issues flare up into major PR and social media nightmares.
6 Ways to Make Your Videos Holiday-Ready
Getting your videos decked out for the holidays is fairly effortless and takes little time. Here are a few suggestions to get you started.
Videos Production is Not As Daunting As It Seems
With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.
Instagram and Twitter Fuel Consumer Excitement for Video
What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.
Social Media Contributes to Steady Ecommerce Growth
U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.
What Instagram Video Will Mean for Merchants
On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
More Merchants Making Ecommerce Video a Must
Nearly 40% (39.8%) of merchants say they plan to add product videos to their ecommerce sites in 2013, according to findings from Multichannel Merchant’s MCM Outlook 2013 report on ecommerce. Click through for more findings, and to download the complimentary report.