Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site.
JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?
With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.
Improving email open rates can be a diffilcut task, and has been for years now for email marketers. Here are way to tackle the challenge of open rates and making your email marketing an effective one.
To deliver email content that will lead to customer conversions, marketers need to collect information on what customers are doing when they’re not checking email. Here are three ways to convert email obsessed customers.
With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging.
Customer loyalty is key to a business’ success. While acquisition is also important, your core customers are the ones who will bring in the revenue and work as advocates for your brand. Here are seven must-try strategies to build customer loyalty.
The holiday rush of customers is great, but what happens when the holidays are over? Some customers don’t want to hear from you for another 365 days while others, while others need personalized suggestions before they make another purchase. Here are three ways to ensure customer loyalty after the holidays are over.
Email marketing is one of the most powerful and potent tools available to ecommerce and retail marketers. This infographic by Reflektion highlights the reality of the shopper’s inbox.
Email marketing makes for the most effective ecommerce marketing channel at a staggering 15.8%. So, what email marketing factors dominate the most in ecommerce sector? This infographic from Email Monks will drive you to a successful ecommerce email marketing session.