When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
How to Increase Value in Credit Card Transaction Data
Nearly one in three consumer purchases in the U.S. is made with a payment card
The Hunt for E-mail Relevance
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
Oh, No: It’s Those Dwindling Keycode Collection Rates
1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what
No Sweat: The Benefits of Triggered E-mail
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages
Sign me up
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
E-conundrum
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.
The Pitfalls of E-mail Marketing
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?
Call it E-RFM
Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s