E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Is Gmail Feeding Your Customers to the Competition?
An as-yet little-noticed aspect of Google
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
For E-mail Subject Lines, Tell Rather Than Sell
As the sages of Spinal Tap knew, it
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
Best, Worst Tactics for Growing E-mail Lists
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
ACCM Show Daily: E-mail Critiques–Function Before Form
Chicago–Yesterday
Inbox Providers Push the E-mail List-Hygiene Issue
Though e-mail
Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”
Chicago–Different classes of e-mail are
Live from Deliverability Bootcamp: AOL to Implement Goodmail “Soon”
Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.