Live from ECMOD: E-mail Marketing and the Big Bounce
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
Michigan E-Mail Registry to Go Live Next Week
After a three-month delay, Michigan
Best Bets for online acquisition and retention
In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and
DMA Mandates E-mail Authentication
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.
Keeping it real
The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect
Quick Tips for Improving E-mail Deliverability
With all the talk about the numerous sender authentication protocols, it
Live from List Vision: Internet Changes List Business
(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.
E-mail Open Rates Down, Conversion Rates Up
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.
Hotmail Implements E-mail Authentication
According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
Talking E-mail with Bill Nussey
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation