The Business of B-to-B Subscriber Files
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
The Case for Content Management
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
Do Spammers Walk Among Us?
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
The Buzz in Call Center Tech
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Live from DMD New York: Don’t Blame the Spam Filter
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
The Art of Reading Data Cards
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information
the Case for an INTEGR TED DATAB SE
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
Lists and Prospecting: Help with E-Mail List Hygiene
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.
Opening Up the Can-Spam Act
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam