SEM Top 10: Target Your Ad Copy
Targeting your ad copy is a powerful lever: It can raise your ad efficiency by increasing your qualified clicks, so you grow sales in a way that
WEB CHANNEL: SEO/SEM
SEM Top 10: Track Everything
Last week we kicked off our SEM Top Ten with a look at how to effectively grow your phrase list. We recommended testing between two and ten phrases for each page on your site.
SEM Top 10: Grow Your Phrase List
Search engine marketing (SEM) is often correctly described as complicated. But as the saying goes, Where there
Live from ACC: Websites Under the Microscope
The search engine marketing practices of a number of Websites were put under a microscope of sorts at yesterday
Spam-free search
It seems that whenever one logs on, the bombardment begins unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing.
Shopping around
Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.
Search Engine Wars: Yahoo! vs. Google
The gloves are off in the battle for search engine supremacy, now that Sunnyvale, CA-based Internet media giant Yahoo! has dropped competitor Google as
The Ruby Slippers of Search
If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest
Winning the Search Bidding Wars
A BATTLE IS RAGING AMONG ONLINE MARKETERS. That battle is for the customer, and the battlefields are the paid-placement search engines. Yes, e-mail can
Search Options
The complexities and myriad options of search marketing prevent most catalogers from taking full advantage of the tool. Those who have discovered the