Vertical reality
Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel
WEB CHANNEL: SEO/SEM
YAHOO! for PROJECT PANAMA
The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more
Number One? Not Always the Top Ad Strategy
(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.
Watch Your Rep on Social Networks
(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.
Taking Work and Waste Out of B-to-B Search Marketing
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up
Last-Minute Web Testing Can Boost Holiday Sales
(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.
Budgeting for search success
Soft ocean breezes. Powdery white sand. Frosty margaritas. The bliss of a weeklong getaway in some tropical hideaway. Quality time with the family. Okay,
Searching for the retail value of SEM
Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer
Should You Buy Your Brand?
(Searchline) In a just and well-regulated world, buying your company
Make Links Work for You—Carefully
(Searchline) If you