Optimizing Website Content: It’s Easier Than You Think
My clients often say to me,
Webchannel
Patagonia Launches Blog
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem
Five Rules for Working with Online Communities
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.
Ignore Universal Web Design at Your Peril
All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.
Website Critique: Ward’s Scientific Site Review
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
When Testing, More Is More
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now
The Importance of an Up-to-Date Website
I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs.
Search Gets Social
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.