In Testing, Keep the Baby, Change the Bathwater

| Brian Quinton

(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,

Don’t Fear the Reviewers

| Ken Magill

Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.

Carrying the Load

| Ken Magill

Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen