Putting Jegs.com in drive
This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative,
Webchannel
Survey: One-Third of Holiday Shoppers Prefer E-commerce
More than one-third of holiday shoppers preferred to both research and buy products online, according to a survey by ForeSee Results, an Ann Arbor, MI-based customer satisfaction measurement and management firm.
Five Proven Ways to Waste Money with Pay-Per-Click Advertising
For small and midsize companies in particular
Web Shopping: Do You Know What Really Ticks People Off?
If you’re like most online retailers, you’re never 100% satisfied with your Website. We click through competitors’ sites, exultant where we find we have an edge, wincing on the discovery of a cool feature the other guys have.
Marketers Not Integrating E-mail: Survey
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
Firebox Launches in U.S. with Assist from Blogs
When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash.
How to Use the Web to Launch a Product
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
When All You Know is an E-mail Address…
With a large and active e-commerce marketing lists
Mailing Inactive E-mail Addresses Can Be Big Trouble
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.