YAHOO! for PROJECT PANAMA
The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more
Webchannel
Keeping your eye on the 2.0 user
An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires
Vertical reality
Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel
Beneath the surface of search
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
Netflix Leads ForeSee Results Satisfaction Index
Netflix is number one in customer satisfaction for the second holiday season in a row, according to customer satisfaction measurement and management firm ForeSee Results.
Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
Number One? Not Always the Top Ad Strategy
(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.
Watch Your Rep on Social Networks
(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.
Taking Work and Waste Out of B-to-B Search Marketing
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up
Merchants Risk Holiday Crashes–Because They’re Cheap!
(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–