E-mailers Starving for Customer Data
(Magilla Marketing) Ten years after embracing permission-based list building
Webchannel
Budgeting for search success
Soft ocean breezes. Powdery white sand. Frosty margaritas. The bliss of a weeklong getaway in some tropical hideaway. Quality time with the family. Okay,
NEW WEB CATALOGS
ShopDelawareNorth.com The name Delaware North Cos. may not ring a bell, but chances are you’ve patronized one of its establishments. Delaware North’s
Web 2.0: What It Really Means to You
Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies
Should You Buy Your Brand?
(Searchline) In a just and well-regulated world, buying your company
Make Links Work for You—Carefully
(Searchline) If you
First Person: Managing an “Essential” Website Overhaul
As a principal consultant with Latitude Associates, I was the project manager for the recent upgrade of the American Chemistry Council (ACC) Website. Certainly Website upgrades are nothing new, nor are they always newsworthy. But I thought this case study was worth sharing in part because of the dramatic increase in orders received by the ACC online store
Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
10 Ideas for Converting Holiday Shoppers
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.
Your List Is in Danger of Being Poisoned
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.