Building a targeted e-mail list
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
Webchannel
The Web Numbers Game
Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to
NEW WEB CATALOGS
Healthy Kids’ Catalog During a promotional tour earlier this year for her children’s book, It’s Not Your Fault That You’re Overweight, Merilee Kern realized
Smooth Landings
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading
Your E-mail Drives More Responses Than You May Think
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service
Amazon, L.L. Bean Top Survey in Online Satisfaction
San Mateo, CA-based Keynote Systems
B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
J&R tests online loyalty program
J&R Electronics, the 35-year-old New York-based consumer electronics merchant, has kept customers coming back time and again to its Manhattan store with
E-MAIL CREATIVE: What Works and What Doesn’t
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put