The write stuff for SEM
Ask almost any SEM vendor about the key ingredients to search success, and you’ll hear about technology, bid management, and keyword strategy. Hardly
Webchannel
Why E-mail CPA Deals Can Wreck Your Brand
(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned
Use Your Website to Leverage the Silver Cloud Behind High Gas Prices
Several key factors at work right now in the socio-economic mix will have an impact on your online sales conversion rates: greater broadband penetration, high energy costs, tight consumer wallets, and more people experienced in Web purchasing than ever before.
INHOUSE VS. OUTSOURCE
Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning
Seeking SEM stats
Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005, a 44% increase over spending in 2004, according to a
It’s the user, stupid
Okay, so it’s time to overhaul your e-commerce site or design a new one, and you’ve finally wrangled into the conference room everyone whose input you’ll
Gardener’s Supply harvests benefits from new Web platform
Though it started as a print cataloger, America’s Gardening Resource, the parent company of Gardener’s Supply Co. and Dutch Gardens, now reaps more than
WHO’S ON SEARCH?
More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer
NEW WEB CATALOGS
DoodleSport When Amy Vansant Brunell bought a Labradoodle, a Labrador/poodle mix, in September, she instantly fell in love. But when she couldn’t find
DOLLARS AND SENSE
Not surprisingly, annual revenue plays a role in how companies monitor SEM campaigns. Fifty-two percent of respondents at companies with annual sales