Implied Opt-In: A Useful Permission Marketing Tool or Spam?
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
Webchannel
Live from Directo Days: 10 Best Practices for Hispanic Online Marketing
New York–During the past year the number of Hispanics online has jumped by 1 million people, to 15 million, according to Captura Group principal Lee Vann–which is all the more reason for multichannel merchants to focus on the demographic.
State Kids’ No-E-Mail Bills Dead
The kids
One in Five Permission-Based E-mails Filtered: Return Path
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
Tips for Attaining Measured Online Growth
The sonic growth of e-commerce had to slow eventually, and it seems that eventually is just about here. Now that online shopping has become mainstream, merchants are less likely to see the triple-digit year-over-year Web growth rates they enjoyed earlier in the dot-com revolution
E-mail Metrics That Matter
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
Conversion, Carts and Coupons
The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the
Pitfalls and Potential Ahead for Search Marketing Industry
The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.
For CafePress, Tags Are It
Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line
Nine Simple Keys to Web Marketing Success for Catalogers
In the course of helping multichannel clients in highly sophisticated marketing programs, we inevitably find that they are omitting to do some very simple things that could significantly boost their online business.