Risks and rewards of e-mail append
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line
Webchannel
FTC: Progress Being Made on Spam
Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices
Experian Grabs Comparison-Shopping Site
Experian has significantly added to its lead-referral arsenal with the acquisition of comparison-shopping site PriceGrabber.com.
Still Waiting for That E-mail Avalanche
By now it
Building a Better SHOPPING CART
Shopping-cart abandonment is as old as e-commerce itself. Web merchants have battled the problem largely by redesigning their forms or by streamlining
More Actionable Tips for Boosting Last-Minute Web Sales
There are still more than three shopping weeks till Christmas, which means there
FTC: ISPs Better at Blocking “Harvesters”
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
Live from ECMOD: E-mail Marketing and the Big Bounce
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
10 Tips for Boosting Online Holiday Sales
Many of the suggestions from PFSweb, a Dallas-based e-commerce solutions provider, can simply be considered best practices that online merchants should practice year-round. But it doesn
Michigan E-Mail Registry to Go Live Next Week
After a three-month delay, Michigan