Everybody’s a Web Critic
A few tweaks to a Website can go a long way toward boosting sales, online
consultants at the Annual Catalog Conference’s Website Critiques agreed.
Webchannel
Live from ACC: Power Forum Packs a Punch
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
On the ad side
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than
The Ecommerce Management is Underway
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
The Road to Riches
From Flash animation to video to drag-and-drop, new Web technology can provide more-dynamic online shopping experiences and more depth of information
NEW WEB CATALOGS
PartStore Need a replacement remote control or an obscure printer cable? With an inventory of more than 7 million parts and accessories, PartStore probably
Technophobia lives
You’ve tried to stoke your Internet sales, but despite your best efforts, they just aren’t growing all that much. And you know e-commerce in general is
Boston Proper clicks with new site
Considering that the initial Website of Boca Raton, FL-based Boston Proper was little more than an online order form, the $60 million-plus women’s apparel
TALES FROM THE FRONT
Gratuitous pic of the month We wish we had some newsworthy reason to refer to Independent Journeys, a recent spin-off catalog from Wilderness Travel we
Into the Security Breach
I probably won’t win any awards for originality when I tell you that identity theft is an enormous concern. The Federal Trade Commission (FTC) recently