Webchannel

Analyze this

| Dina Santorelli

Imagine a 24/7, real-time focus group one that gives you access to a customer’s every move. Imagine sitting upon the shopper’s shoulders as he views your

The Dilemma of Two Masters: Marketing and Sales

| MCM staff

“Marketing staffers sometimes try to have salespeople help them profile customers. ‘After all,’ they think, ‘the salespeople know their customers better than anyone else, so why shouldn’t they fill in their demographics or firmographics?'” notes Bill Singleton, president of Algonquin, IL-based database marketing consultancy Singleton Marketing. But they forget that no one can serve two masters at the same time. Salespeople are paid for selling, not demographic profiling, just as marketing staffers are paid for planning, promoting and tracking but not for pushing products.

Shopping around

| Heather Retzlaff

Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.

Setting Up An Affiliate Program

| MCM staff

Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program.

Reevaluating Affiliate Marketing

| MCM staff

Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about

ONLINE MARKETING GLOSSARY

| MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

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